Wilson Abubakar Radido, professionally known as Willy Paul (or often "Pozze"), is a highly influential and versatile Kenyan singer, songwriter, and the CEO of Saldido International Entertainment. Based in Nairobi, he is one of the most prominent artists in East Africa, known for his transition from a dominant gospel career to a successful secular path in Afro-pop and Bongo Flava. He first rose to fame in the early 2010s with the hit "Sitolia" featuring Gloria Muliro and won the Male Artist of the Year award at the 2013 Groove Awards. Since shifting his focus to contemporary African sounds, he has become a frequent hitmaker with a massive regional audience.