King Nuba (born Yamkela Nuba) is a South African Maskandi artist, comedian, and digital creator who has become a unique cultural phenomenon by blending traditional Zulu music with viral internet humor. Originally from the Eastern Cape and based in KwaZulu-Natal, he is widely known for his comedic “boss” persona and his signature “HaHaHa” laugh, which has made him a household name on TikTok and YouTube.

By March 2026, he has transitioned from a social media personality into a serious musical force, having recently released a full-length studio album that highlights his growth as a vocalist and composer.