Ismail Juma, widely known as Kayumba, is a premier Tanzanian Bongo Flava singer, songwriter, and businessman whose soulful vocals and romantic themes have made him a household name across East Africa. Born on October 4, 1996, in the Manzese neighborhood of Dar es Salaam, Kayumba is celebrated for his "clean" R&B approach and his remarkable journey from a street-level talent to a regional superstar.