Rashid Daud Mganga, better known by his stage name Cheed, is a highly talented Tanzanian singer, songwriter, and recording artist who has made a significant impact on the Bongo Flava music scene. Known for his exceptionally smooth vocal delivery and emotionally resonant lyrics, he blends R&B with traditional Tanzanian pop sounds to create heartfelt ballads and danceable anthems. His journey in the music industry has seen him associated with two of the biggest record labels in East Africa, initially rising to widespread prominence under Alikiba’s Kings Music imprint. During his time there, he contributed to massive collaborative hits like Mwambie Sina and Toto before eventually making a highly publicized move to Harmonize’s Konde Music Worldwide. These experiences helped shape his artistry and introduced his voice to a massive regional audience.